2. Idea & Concept



“Brilliant ideas are organisable” - Julius Robert Oppenheimer (1904-67), US-American physicist.


The corner stone of each company is the good idea and each good idea should aim to solve a problem. That’s why every entrepreneur should have as his or her objective the simplification and improvement of her client’s life. For a good idea, it doesn’t need an Eureka moment , but a continous and consequent analysing, scrutinising and developping of your own ideas. Go to the idea tools


The implementation of the idea starts with a phase of conception. Prof. Günter Faltin speaks here of the concept creative founding. More information